What do you think?
Rate this book
Making Shift Happen: Designing for Successful Environmental Behavior Change
The changemaker's guide to catalyzing environmental behaviour change for a healthy future To tackle our urgent environmental problems and achieve positive, durable change, we must design solutions based directly on how people think, make decisions, and act. From hotels that save water and money using simple signage, to energy suppliers that boost participation in renewable energy programs through mere enrollment form tweaks―shifting the behavior of millions for the better is possible. Based on decades of research into what drives behavior change, Making Shift Happen provides a suite of powerful tools to transform the world. It features A to Z guidance on how to design a behavior change initiative―from choosing the right audience and uncovering what drives their behavior, to designing, prototyping, testing, and implementation. Clear instructions and real-world examples empower you to apply hundreds of behavioral science solutions Making Shift Happen is a must-have guide for practitioners in non-profits, governments, and businesses looking to design successful campaigns and initiatives that shift behaviors and mindsets toward positive environmental outcomes and a better future for all. AWARDS
544 pages, Paperback
Published January 11, 2022
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 2 of 2 reviews
January 25, 2022
This book should be on the required reading list for all - students and adults alike! If you're looking for a clear cut way to make a difference in combating climate change, this book is for you. Making Shift Happen breaks down how we, as a society, can alter our behavior in order to alter our environment. For me personally, combating climate change felt like such an overwhelming task that almost seemed hopeless. This book gives me hope for the future. It breaks down, step by step, what we can do, how we can shift our own behaviors, and how we can shift the behavior of others towards making more sustainable choices. Easy to read. Backed by science. Tons of examples. Couldn't recommend this book enough!
January 12, 2022
This book teaches you about different behavioral factors that influence how we think about and act for the environment. More importantly, it walks you through how to design environmental campaigns, policies, and other interventions with these factors in mind. It's been really valuable to my learning as a student studying how behavior change, education, and communication can positively impact the environment.
Displaying 1 - 2 of 2 reviews